Why Is the SEMA Project named The Black Rhino?

Black Rhino rendering Updated with current Sponsors Listing
You wouldn't believe the number of times I get this question.  It's not a problem because I love the question mark it brings.  In fact, that's the reason, I named the project, the Black Rhino.  Black Rhino's aren't black. They're gray. The double takes or the second guessing is part of the excitement of building these projects.

But if you're wanting an "official" answer, here's as close as it gets from WikiAnswers:

"A popular theory of the origins of the name "White Rhinoceros" is a mistranslation from Dutch to English. The English word "white" is said to have been derived by mistranslation of the Dutch word "wijd", which means "wide" in English. The word "wide" refers to the width of the rhinoceros' mouth. So early English-speaking settlers in South misinterpreted the "wijd" for "white" and the rhino with the wide mouth ended up being called the White Rhino and the other one, with the narrow pointed mouth, was called the Black Rhinoceros

There is no confirmed explanation for why Black Rhinos are called black, but the theory is that since black rhinos are prone to wallowing, when people saw them, coated in dark mud, they thought that they were black in colour. Their actually skin colour is dark grey."

Reference: http://wiki.answers.com/Q/Why_black_rhinos_called_BLACK_rhinos

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MSA's 2013 SEMA Project: Black Rhino > Current and New Sponsors!

We haven't made any forward direction with Black Rhino so far as we are awaiting parts to arrive. Suspension and audio components will hopefully begin their journey to us soon where we're anxiously awaiting to cut and mold the project from paper to reality.

SEMA projects are always a large undertaking by those on both sides of the equation.  Manufacturers are bombarded with "Sponsor me!  Sponsor me!" billboards, and so deciding what direction best supports their marketing efforts is always a heavy burden this time of year.  It's always an honor for us to build a project for not only the largest event in our industry, but to present it at an event alongside other great builders and visionaries.  Most people send a lot of emails to as many companies as they can and are open to throwing whatever they can on the project.  Ours on the other hand, didn't work that way.  We had a specific design and function in mind for Black Rhino.  It has the appeal of the show truck industry, but even under it's thick skin, it's a work horse.  Every modification must in some form work towards the goal of the truck.  Adding too many accessories would ruin the overall appeal of the vehicle.  So to understand what my design and concepts for Project Black Rhino was, here's the scoop in brand alphabetical order.

AEMIntakes.com
AEM  Intakes. Up to an additional 8hp. Every little bit helps when you're hauling an enclosed trailer. Black Rhino will not only serve as our SEMA Project display but as our Formula D Pro/Am and later Formula D tow pig. Every hp helps when hauling that beast of a trailer. 


AirBagIt.com
AIR BAG IT  Airbag suspension offers us the best of several worlds.  Traveling on air is just a nice feeling anyway when properly balanced.  "Rides like a Cadillac" is derived from the feeling of floating on air with their air shocks. The airbags also allow us to lower the vehicle to an amazing show stance and raise the vehicle to level the truck for optimum towing. 
24" 10 lug wheels helps to bring together the "Semi truck" look and feel of Black Rhino.  

AutomaticCargoLight.com




AUTOMATIC CARGO LIGHT There have been many drift events where we had plenty of light. But if you didn't have a generator when the sun went down, you were definitely left in the dark. These lights offers a solution where lights mounted on the inside of the bed automatically turn on when the tailgate is opened. No more searching for a flashlight.

Bedslide.com
BEDSLIDE With an 8' bed, this will be a lifesaver. Hauling to drift events, we can easily slide all our tools and equipment out of the bed of the truck instead of jumping in, moving them to the tailgate, hopping down, then pulling it off the truck.

Bushwacker
BUSHWACKER is just the leader when it comes to giving your truck an aggressive look.  Any time we build an MSA Edition Truck, it has to have Bushwacker Fender Flares on them, whether they're the pocket style or the extend-a-fender. Naturally, we looked to Bushwacker to complete our aggressive truck image.  

HornBlasters.com
HORN BLASTERS No "Big Rig" project could be complete without a train horn.  There's not much more to say there... You'll hear it when we're coming.




NittoTire.com
NITTO TIRE  Nitto offers the Terra Grapplers in a 10ply tire for 24" wheels.  Having these tires allow us to easily stay under tire load capacities while we are in tow mode. That coupled with a tire that's known to last for many miles makes it the perfect fit.

Ram Mounts
RAM MOUNTS.  Have you been in a scenario where you thought, "Man, I wish someone made a product to hold my phone or tablet right here."  Here it is.  With multiple easy to use options, these are US made products with the strength necessary to create a mobile workstation.  Perfect to hold our iPad mini (which will be set up to control our air suspension).

RigidIndustries.com
RIGID INDUSTRIES Lights, lights, and more lights!  Who doesn't love lighting? However, we aren't going for Baja here, so it wasn't necessary to overwhelm the front of the vehicle.  The design was to create a "tough, big rig" appearance.  The Rigid Industries grill and light bars, fit perfectly.  Those alone have made such an improvement on the truck's appearance.  However, we are going for an overall, flowing theme.  So we added another bar in the bumper and 2 sets of lights to replace the fog lamps.  With the exception of the headlights, this keeps all lighting in LED form.  And of course...what Big Rig isn't adorned in lighting.




Roadwire
ROADWIRE   Let's face it, OE leather seats just don't cut it.  Black Rhino's seats will retain the light gray, however, we are adding Black "Alligator" Skin inserts as the closest appearance to "Rhino" skin.  As authorized installers, Roadwire was just a natural fit.


Additional Modifications not sponsored or are still unconfirmed:

DDIN Headunit / Dual headrest monitors / Complete audio system:
For those long 7...9...10+ hours of hauling to and from drift events, this is a must.  Drivers trade off while the other mindlessly allows themselves to wander off into a movie or song, passing the travel time that much quicker.  If you haven't had the opportunity to enjoy that...you're missing out.

Programmer:
Hauling.  Enough said.  A programmer can help increase gas mileage, towing, and engine efficiency. Especially if you take it easy.  In those uphill situations, these products are great.

Spray in Bed Liner:
The project is for our marketing efforts as well.  The build signifies the quality and craftsmanship that this business has to offer.  In addition, it shows a service we sell.

Tonneau Cover:
The goal right now is to keep it a truck look.  High cab, low bed.  This may change in the future as we haul more products and supplies.  Right now, a Tonneau cover will serve perfectly to cover and keep our product, equipment, and supplies safe.

Exhaust:
Of course with the intake and programmer, we need an exhaust upgrade.  Due to warranty concerns (electronics is one thing, that Powerstroke motor...I'd like to keep that warranty), we are leaving the diesel fluid and filter components on.  I thought we had closed this part off, but I discovered there are several discussions in the works.

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MSA's 2013 SEMA Project: Black Rhino > Rigid Industries Grill





Rigid Industries, one of our Project Sponsors, was gracious to provide us with this brand new grille and light set (yet to be listed on their website). Black Rhino's design called for this and several lights that we've received. (Those lights will get their installation when the new bumper is made.) To get the project moving, we went ahead with the modification and test fitments of the grill. I will have to say, the grill is perfect. We have gotten cutout grilles and billet grilles from companies in the past that required quite a bit of fitment work or there were gaps that were less than desirable. Not with this one. The gaps are even.  It slides right in.  I am thoroughly impressed at the craftsmanship of this product, and installation is real easy.  

I recorded a "how to" video as I installed this product for the first time (duh...it's a new product). I am no TV personality but I hope that it'll provide some benefit to someone. Once edited, I will post it on our YouTube channel: YouTube.com/MotorsportsAuthority.

Bryan Lin
CEO, The Motorsports Authority, Inc. | MSAStore.com | RigidIndustries.com

Rigid Industries LED Grille #40566Rigid Industries LED Grille #40566

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MSA's 2013 SEMA Project: Black Rhino > Day 1

Day 1. We've picked up our 2014 F350 SuperDuty 4x4 Powerstroke Diesel this past Saturday. We couldn't wait to start tearing it down and begin the project. How crazy is it that people like us, take a truck with 16 miles and go to town disassembling it!  But we are Motorsports Authority, and custom is what we do.

2014 F350 SuperDuty diesel SEMA 2013 Project - airbag suspension
2014 F350 SuperDuty Diesel 4x4 Front Springs/Shocks Removed
Today, we disassembled the front suspension. We took out the spring and the shock to get a good glance at some approximate numbers.  What we are looking at is, when we replace the springs with air bags, at approximately what height will be the truck's resting point.  From here we can decide the wheel and tire combination to achieve our goals and if any other suspension components were in the way or in a bind. We can then decide from there, what we have to cut, purchase, or build to accomplish the look we are setting for the truck. 

The results were about a 4" drop in the front. We also have to keep in mind that when we drop the rear, the angle will change, creating a slight change in the height up front. That number is still unacceptable for our purposes. So, it appears we will be doing some frame modifications allowing us to not only tuck the wheels and tires but also retain our 4x4 capabilities.  Tomorrow we will come up with a strategy and discuss options with our suspension sponsors on accomplishing our goals. To be continued...

FOLLOW: #BlackRhinoProject @MSAuthority

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MSA's 2013 SEMA Project: Black Rhino > Official Release

MSA's 2013 SEMA Project Build
It's been a while since we've last posted on this blog.  Please accept our sincerest apologies.
Today begins the dawn of a new era. We have confirmed that we will be building a project for this year's SEMA show.  We've been absent the last two years, focusing on business growth and structure.  This year...it's time to go all out.

This year's project is a 2014 Ford F350 SuperDuty DRW (aka Dually). The task is a big one, so we already anticipate late nights.  The modifications are as follows:

American Force Wheels: 24" 10 lug Dually wheels. (Newly designed for 2014 release. SHhhhh...)
Nitto Tire: Terra Grapplers > 315/50 R24
Rigid Industries F250/F350 Grill with 30" E Series light (white), 20" E Series light with bumper brackets (amber), pair of Dually lights for front (white) and a pair for the rear (white), and a pair of Dually lights for the front (yellow)
AutomaticCargoLight.com: Cargo Lighting system
BedSlide: Cargo slider
BedRug: BedRug Bed Liner
Rugged Ridge: Floor Liners
Bushwacker: Extend-A-Fender Flares  front only
Powerbass: 3 speaker components in all doors - Fiberglassed and painted or leather wrapped. 12" Flat subwoofer with ATM 5Ch amplifier.
AEM Intakes: AEM Air Intake System.
Roadwire: 2 tone leather kit > Light Gray / Black Alligator inserts (closest to "Rhino skin" we could come up with)
Magnaflow: Filter back exhaust system
AirBagIt.com: Airbag suspension controlled by an iPad Mini
Ram Mounts: iPad Mini mounting system
HornBlasters.com: Train Horn
Suicide Rear Doors
Combine 2 OEM front bumpers for a larger, lower front bumper
Headlight housings painted to match the exterior paint.
Smoke Taillights, third brake light, cab lights, mirror lights, and fender lights.

Wish us luck and stay tuned here for all the project build updates.

FOLLOW#BlackRhinoProject @MSAuthority

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