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Any Level Lift - LIMITED PRESALE is happening now


Our 2017 SEMA Build - Project Checkmate features the Any Level Lift hydraulic lifting system.  Features such as the patented panbar make this lift an attractive feature.  It keeps the steering wheel straight at any adjustment level AND has approximately 14" of travel. 

Be one of the select few with this lift available.  MSA is currently accepting presale orders.  The number we sell will be limited, so if you're interested, don't wait.  After these, it will go back to regular pricing.

CLICK HERE.
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Wrap Care FAQs

What car wash soap should I use for a hand wash?

Use a mild, pH neutral car cleaning detergent and water mix that does not contain any strong soluable substances, alcohol, or abrasive compounds.  The pH balance should be between 5 and 9.

When should I clean my vehicle?

The vehicle should not be cleaned within the first 48 hours of the wrap being applied.  After this 2 day period, it is recommended to wash your vehicle at least once every 2 weeks.

Can I wax my vehiele?

Yes, as long as the wax does not contain petroleum distillates, which is found in many paste waxes.  Products that are a combination of a waterless wax and wax are great options as long as the vehicle doesn't have a matte finish and isn't excessively dirty.  Test the wax on an inconspicuous part of the the vehicle first.

What about difficult spots?

Spot clean contaminants, such as bird droppings, bug splatter, tree sap, and similar contaminants as soon as possible to avoid film damage.

What if my wrap has a matte finish?

Avery Dennison recommends their Wrap Care Cleaner and is approved for all vinyl finishes.  Be careful what cleaners you use as they can break down the wrap adhesive.  Waterless wash products are recommended in cleaning matte finishes.  Some waterless wash products contain wax that can fill in the texture and cause tiny spots.  A lighter matte finish will be prone to showing more dirt than other finishes.  Use a 50/50 mix of isopropyl alcohol and water to spot clean matte film finishes.  If the alcohol and water mix does not remove dirt, you can try using a hot soapy water solution.  You can also try to conservatively use an all-purpose cleaner found at your local store.  As always, try an inconspicuous spot or a small panel that could easily be replaced.

Disclaimer: The recommendations above are from Avery Dennison and in on way do we claim the words as our own.

Ceramic Coating

Consider using a ceramic coating for additional protection.  We offer the application of our Ceramic Pro PPF/Vinyl to provide a hydrophobic protective layer over your wrap.  Not only will this provide a highly smooth surface, but also add UV protection, slowing the breakdown/fading process, prolonging the life of your wrap.  Pricing.
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Wrap Care



Infrequent or improper maintenance of your wrapped vehicle can lead to premature degradation of graphics and lower the expected life of the film.  Here are some tips on getting the most out of your investment.

CLEANING TIPS

Waterless Wash

If the vehicle is not overly dirty, this is the preferred method.  Hand wash extremely dirty vehicles first and follow up with a waterless wash.  Waterless wash products can help maintain the gloss level and performance of the film.  Before using any new product on your wrap, be sure to test them in an inconspicuous area of the vehicle.

Hand Wash

This is ideal for a vehicle with dirt or other residue.  Follow the below steps:

1) Pre rinse.  Using a hose, rinse the whole wrap with clean water.  THis helps to remove the loose dirt particles and helps avoid scratching the graphics.

2) Wash:  Gently wash the vehicle with a mild soapy water solution using a soft cloth or a synthetic or natural sponge.  Start from the top of the vehicle and work down.  Avoid abrading the surface with unnecessary scrubbing.

3) Rinse:  Rinse thoroughly with clean water.

4) Dry: Let the wrap dry naturally.  To avoid water spotting, use a silicone squeegee to remove water then finish drying with a microfiber or soft, non abrasive towel.

Note Excessive spraying at the wrong angle may create failure points and result in the wrap lifting at the edges.

An automatic car wash that uses brushes is not recommended.  Brushes may scratch the wrap or catch the wrap's edge and create a failure point.  Automatic brushless car washes are also not recommended as the high pressure water could also cause failure points at the wrap's edge.

Next: Wrap Care FAQs. 

(Care instructions are referenced or copied from Avery Dennison's care instructions hanger.)

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Ceramic Coating Packages

Ceramic Coating is not a cheap in the immediate sense.  However, the amount of time saved on cleaning, waxing, and polishing your paint more than covers the initial financial burden.

After some research, MSA decided on using the Ceramic Pro brand.  They're international with a large network of applicators.  In addition, they offer many different solutions for different applications.

We have several packages available.  

Light - is a highly hydrophobic layer.  Light wears over time and minor scratches can penetrate this coat.  This is an ideal layer for those wanting to decrease wax time.

9H - this is the layer that provides the best benefit.  9H is a permanent layer and is the hardened layer.  This is the layer most commonly associated with ceramic coatings and is the coat that protects the vehicle's finish.  This layer is also hydrophobic.

Rain - Hydrophobic layer for your vehicle's glass.  The effects last 1 - 2 years.

Wheel and Caliper - is a little thicker formula that provides excellent protection for your wheels against brake dust.  Cleaning becomes a breeze with this coating and keeps your wheel finish like new.  Bronze and Silver packages get the faces coated.  Gold and above packages get the wheels removed, cleaned (to the best of our ability), and the face and barrel are coated.

The image represents how the packages affect your paint.  Due to a lot of confusion, we have decided to separate our paint correction pricing from our coating prices.  Proper paint correction takes time and varies from vehicle to vehicle.  Offering a universal price overcharges some, and we want to make sure our pricing is accurate for each vehicle and its needs.  9H is a permanent layer.  Although paint correction is not necessary, it's recommended because once 9H is applied, your paint finish will remain in that condition.

Not listed is our Platinum Package.  This package offers additional protection with the addition of 3 layers of 9H to the equation.

Note: erosion and natural environmental conditions happen.  Although 9H is a hard, glass-like layer, even glass left out in the elements will damage over time.  Continued washing and proper care of the coating is required.  Also, to maintain your warranty of Silver packages and above, an annual refresh coating is necessary and has an additional charge.

Warranties are registered to the VIN at delivery.  Ceramic Pro will get it listed in your CarFax history, adding value to your vehicle.  

Come by today for your pre-appointment.  We will look over your vehicle with you and discuss the necessary paint corrections and what pricing will be to get your vehicle coated.  501-327-6637 or Sales@MSAuthority.com.  
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Ceramic Coating - Are they all the same?



To put it bluntly, no.  Every manufacturer puts in a specific % of the active ingredient in their bottles.  Cheaper bottles typically have less active ingredients, and most of the ones available for purchase on eBay or Amazon are what we call consumer grade.

Professional grade bottles are available only to individuals trained by the brand.  There are 2 companies that I'm aware of that offer this: cQuartz and Ceramic Pro.

I've seen videos, and it seems simple enough.  Why is the professional grade exclusive?

Because the professional grade has a higher content of active ingredient, it's basically thicker.  If not applied properly, it can leave some very unsightly residues on your paint surface.  This makes for a very ineffective product and leads to poor consumer reviews.  The manufacturer wants to make sure that the entire application process is performed correctly for the optimum performance.

What's the difference between consumer and professional grade?

Manufacturers recognize the DIY consumers.  In order to do this, they had to create a product with the least likelihood of error.  Like I said earlier, professional coatings are more expensive with more active ingredient, and although consumers may want ceramic coating, they may not necessarily want to pay the higher ticket.
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What is Ceramic Coating?




Ceramic Coating has become all the rage lately.  If you haven't heard about it yet, you're missing out!  It's a crucial component of protecting your vehicles paint.

Ceramic coating is also known as a nano coating.  Basically, what it does is very similar to wax.  Clear coat is actually an uneven surface with hills and valleys.  When you wax your vehicle, you fill in those valleys with a wax.  Ceramic coating is the same concept.  However, when you wax, it's very temporary as wax deteriorates with each wash or rain.  Ceramic coating is permanent and in the bottle, is basically glass in a liquid form.  Once fully cured, it forms a glass like layer in those valleys, thus creating a smooth, more level surface for water and liquids to roll off of.

9H is the primary product coating.  It's called 9H because it's a hardness level.  In fact, 9H is labeled on many tempered glass phone protectors.  (If you're a knowledge nerd also, feel free to do a search on it.)  Although there are many that do not like it's permanent qualities, it's also a quality that's gained itself a LOT of popularity.

Some coatings are layerable.  This means it forms a layer on top of you clear coat.  This becomes a great feature because it actually protects your clear coat from environmental conditions - rain, humidity, salts, dust, erosion, and many chemicals....  Also known as the sacrificial layer, depending on the object impacting your paint, the ceramic coating will take the initial contact, thus protecting your clear coat.  What to see it in person?  Call us to schedule a demo.
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SEMA 2016: 2016 Jeep Wrangler Sahara Unlimited Name Change



A while back, we named our build Project Azul (Link).  The original thoughts were to find a name that would be more of a Blue Archangel.  Thinking I could make Azul work, it usually took some explaining on the name.  Most people just saw Azul = Blue and moved on.  After some conversations, some people felt that Azul was kind of plain or basic.  So after much thought, the name has been changed to Azrael, also known as the Angel of Death.  " Archangel Azrael's primary angelic responsibility is to assist those who are making the transition from physical life to spirit life.  Azrael ensures that the transition process is painless and effortless as well as offers safe passage to those who are transitioning, lovingly guiding them to their heavenly home." (All Thing Healing.)  The Hebrew name translates to "One Whom God Helps." - Wikipedia

Although Azrael's typically associated with the color purple, more specifically Amethyst, he's also listed as a Blue Blood Angel or Sangre Azul.  (Sangre Azul listing)  That just solidified my quest in finding the right name.  Azrael is tough.  Not a bringer of death but a comforter in dark times, which jeep owners know, driving a jeep can bring a sense of happiness. :D  After much more thought, the name Azrael seemed to just fit.
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